Pop Up Bait Shop: Conservation Through Participation

The Recreational Boating and Fishing Foundation (RBFF) and it's Take Me Fishing campaign aim to spark environmental stewardship and conservation through increased access to outdoor recreation. We discovered that a major barrier to getting more people on the water was simply awareness—that fishing was even an option. To address this, we focused on urban areas like Minneapolis, NYC, and Washington DC, offering free lessons, gear, and shareable experiences to reconnect people—especially younger, diverse audiences—with nature. By lowering the barrier to entry, we helped foster a deeper appreciation for aquatic ecosystems and encouraged a new generation of conservation-minded anglers.