Championing every shade of amazing with melE

2021 Jay Chiat Gold Award for National Strategy

Unilever + Anomaly came together to create a new brand. One that is made specifically for the unique biological needs of melanin-rich skin. We built a brand tone rooted in science, adding the perfect amount of sass and infusing that into everything from print to digital to brand films.

Throughout the process, we aimed to always to strike and maintain a balance of empowering, inspirational, and deeply scientific.

:15 Brand Films

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Print/Digital

WEB

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CD: Donnell Johnson

AD: Regina Park