Championing every shade of amazing with melE
2021 Jay Chiat Gold Award for National Strategy
Unilever + Anomaly came together to create a new brand. One that is made specifically for the unique biological needs of melanin-rich skin. We built a brand tone rooted in science, adding the perfect amount of sass and infusing that into everything from print to digital to brand films.
Throughout the process, we aimed to always to strike and maintain a balance of empowering, inspirational, and deeply scientific.
:15 Brand Films
Print/Digital
WEB
CD: Donnell Johnson
AD: Regina Park