showing people that fishing is off the hook.
The Recreational Boating and Fishing Foundation set out to grow popularity of the world’s oldest pastime in the digital age.
We figured the best way to do this was by making fishing inviting, available, and completely F R E E.
People spent, on average, 1.5 hours enjoying everything our traveling pop up bait shop had to offer.
We even amplified our message by choosing key markets and tapping into relevant users (hello Jessica Mendoza from ESPN)
And it all landed us with 131 M earned media impressions. And countless smiles from new anglers.