BRinging acceptance street to every street with mastercard.
For 2019 World Pride, Mastercard added a sign of acceptance to a landmark intersection. Christopher and Gay has always been the “Main Street” of LGBTQIA+ New York. Seen as the birthplace of the gay rights movement during the Stonewall Riots of 1969, it’s been host to countless parades, protests and celebrations. Mastercard partnered with the NYC Human Rights Commission to celebrate the evolution of the movement with an evolution of the intersection: Acceptance Street.
This year, we brought this sign of acceptance everywhere through AR features on Snapchat. Making Acceptance Street digital let’s everyone showcase acceptance and their true selves wherever they want, not only catering to the first-ever virtual pride event but encouraging non-New Yorkers on any street to experience Acceptance Street.
Try It Out
Scan the code and try the lens for yourself.
ECD: Pierre Lipton
EVP CD: Pete Jones
EVP CD: Cinzia Crociani
ACD: Evan Benedetto
ACD: Francisco ValenzuelaBarrera
AD: Hughston May
AD: Mikayla LaPierre