helping locals keep something sacred without suffocating it.
A look at the pitfalls of previous marketing efforts helped us realize we needed to invite locals to have a seat at what was truly their table. Through research, understanding and a whole lot of listening, we collaborated with Jackson Hole residents to capture their passion and channel it into something worth rallying around, for locals and visitors alike.
We even gave their annual report a makeover. And featured a special local-facing manifesto...
and a custom sticker set let any Jackson enthusiasts Stay Wild...even in text messages.
And in the Spring...we celebrated the town coming back to life with live cam banner ads.
CD: Dustin Black
Design Director: Michael Seitz
Sr. CW: Carl Peterson
AD: Lydia Lee
Designer: Jacob Boie