CELEBRATING THE FUN ONES WITH CARNIVAL CRUISE LINES
Who are the Fun Ones? They’re the ones that make life more fun for the rest of us. Carnival Cruise Lines launched the Fun Ones campaign to call to all the Fun Ones, those that want to be Fun Ones, or those that just want to be around Fun Ones.
PRINT/OOH
RADIO
social (PENDING)
To celebrate national pizza day and announce our 24/7 on ship pizza delivery service we are talking about arguably the most sensitive and controversial issues…
Are Hawaiian pizzas OKAY? And more importantly, do they belong on our ships?
We’re going to get the top two high school debate kids to duke it out and stream it live on social.
The lively debate might even sound something like this:
MODERATOR: As we all know on Carnival, you can get pizza delivered to you on ship 24/7. Today's debate is to determine if we'll add Hawaiian pizza to this delicious menu of choices. Here on the No Hawaiian pizza side…
DEBATER 1: Fruit? On pizza?! Come on. Plus. the savory-sweet combination is a conspiracy created by ‘big pineapple’ to get us to eat more fruit.
DEBATER 2: I’d like to retort. Everyone likes fruit on pizza. Tomato is a fruit, if fruit ‘shouldn’t’ be on pizza… explain pizza sauce. Furthermore, We SAIL to HAWAII, how could we NOT serve this pizza?
DEBATER 1: It seems as though my opponent doesn’t know simple facts: White pizza doesn’t have tomato and that’s the choice of over 1 million cruisers a year!
experiential(IN PRODUCTION)
When cruisers get to their port there is only one thing between them and their dream vacation: the terminal. Our team went on a Fun Audit to assess where we could infuse more fun into the guest experience.
We’re amping up the excitement and giving cruisers a highly instagrammable opportunity before they set sail by turning this…
into THIS… (a VERY cool VERY colorful immersive experience that mimics our iconic Kalido-slide and gives cruisers the perfect entrance into their trip)
ECD: Donnell Johnson
AD: Harding Coughter