becca abellera

associate creative director/copywriter

addressing our biggest critics - our peers.

One of the largest design organizations in the nation came to us with a challenge to highlight ‘duality’ in the branding of their 2017 Design Camp event. We asked participants to show up to camp without a façade of any sorts, so we lead by example and stripped back our design in everything from shirts to our logo, so that everything felt tied together by concept, not creator.

5cdb4964841925.5adf967c352fc.gif

Screen Shot 2018-06-15 at 11.21.10 AM.png

Screen Shot 2018-06-15 at 11.21.19 AM.png

Screen Shot 2018-06-15 at 11.21.28 AM.png

Screen Shot 2018-06-15 at 11.21.38 AM.png

Screen Shot 2018-06-15 at 11.21.46 AM.png

Screen Shot 2018-06-15 at 11.21.52 AM.png

Screen Shot 2018-06-15 at 11.22.18 AM.png

Screen Shot 2018-06-15 at 11.22.25 AM.png

Screen Shot 2018-06-15 at 11.22.33 AM.png

Screen Shot 2018-06-15 at 11.07.18 AM.png

Screen Shot 2018-06-15 at 11.07.27 AM.png

Screen Shot 2018-06-15 at 11.07.36 AM.png

Screen Shot 2018-06-15 at 11.06.04 AM.png

Screen Shot 2018-06-15 at 11.06.24 AM.png

Screen Shot 2018-06-15 at 11.06.39 AM.png

Screen Shot 2018-06-15 at 11.06.51 AM.png

Screen Shot 2018-06-15 at 11.06.04 AM.png

Design Director: Sam Soulek

Sr. Designer: Matthew Ulstad

Designer: Annie Tyner