helping 3M LIVE THEIR BRAND AT MINNEAPOLIS PRIDE

The 3M Command™ Brand statement encourages people to fearlessly make their space their own. With the help of PFLAG, we created #ParentsComingOut.

We collected, documented and archived stories of support for LGBTQ loved ones and aggregated them all under an empowering and unifying hashtag. 

And created a digital safe space where parents and kids could share their stories of support.

And created a digital safe space where parents and kids could share their stories of support.

We even made some custom posters to hand out at Pride. 'Cause hey, we like to spread the love.

We even made some custom posters to hand out at Pride. 'Cause hey, we like to spread the love.

CD: Dustin Black

AD: Yamini Raja