helping 3M LIVE THEIR BRAND AT MINNEAPOLIS PRIDE
The 3M Command™ Brand statement encourages people to fearlessly make their space their own. With the help of PFLAG, we created #ParentsComingOut.
We collected, documented and archived stories of support for LGBTQ loved ones and aggregated them all under an empowering and unifying hashtag.
CD: Dustin Black
AD: Yamini Raja